Allure Security

What is Allure Security?

Allure Security detects and removes brand impersonation across websites and domains, social media, mobile app stores and paid advertising, with takedowns carried out by its own 24/7 security operations centre working directly with registrars and hosts. The company says its AI ingests more than 1.5 billion URLs a day to catch fake sites while they are still being set up, and it also offers executive protection, dark web monitoring, fake online store protection and protection against phone scams. Allure Security grew out of DARPA-funded research at Columbia University, was founded in 2009 and is based in Boston. In 2026 it raised a $17 million Series B, bringing its total funding to $43 million.

Best for: Organisations that want impersonation takedowns run end to end by the vendor's own analysts

Key Features

Sources & references

Where the information on this listing comes from. Always verify pricing and capabilities against the vendor before a purchasing decision.

• Allure Security: official websitePrimary source
• Allure Security brand protection
  Allure Security
• About Allure Security
  Allure Security
• SecurityWeek: Allure Security raises $17 million for online brand protection
  SecurityWeek

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