Brand Protection: 8 Tools compared
The vendors come from different directions. Netcraft has performed phishing takedowns since 2006 and says it accounts for a third of the world's. Red Points and BrandShield grew out of counterfeit and trademark enforcement on marketplaces. ZeroFox, Doppel and Check Point Exposure Management (formerly Cyberint) sell brand protection as part of wider threat intelligence or social engineering defence, and Allure Security runs takedowns from its own 24/7 security operations centre. Memcyco protects customers while a fake site is still live, warning visitors and identifying the people affected, rather than relying on takedown alone.
Speed claims are self-reported. Netcraft states a median phishing takedown time of 33 minutes, and Doppel a median of under 10 hours across domains, social media and paid ads, with phishing URLs mitigated in a median of 12 minutes. Pricing is almost always quoted, but its shape differs: ZeroFox's entry bundle includes 250 takedowns a year, Red Points sells plans with unlimited takedowns, and Check Point pays for takedowns with credit points.
8 Brand Protection Tools, side by side
| Tool | What it does | Pricing model |
|---|---|---|
| Allure Security | Managed brand protection with takedowns run by a 24/7 SOC across domains, social, app stores and ads | Managed service, quoted on request |
| BrandShield | Brand protection with in-house enforcement against phishing, impersonation, counterfeits and trademark misuse | Quote on request |
| Check Point Exposure Management (formerly Cyberint) | Exposure management platform whose brand protection module detects phishing and impersonation and runs takedowns | Modular plans with takedown credit points |
| Doppel | Social engineering defence platform that maps and takes down impersonation campaigns across channels | Quote on request |
| Memcyco | Real-time protection for customers of impersonated brands: warns victims and protects their accounts while fakes are li… | Quote on request |
| Netcraft | Phishing and impersonation takedown service covering 100+ threat types, with browser blocking while removal runs | Quote on request |
| Red Points | Managed brand protection with unlimited takedowns, from counterfeits to fake sites, accounts and ads | Tailored subscription, quoted on request |
| ZeroFox | External threat platform with brand, domain and executive protection and takedowns across 180+ platforms | Bundles quoted on request |
Takedown figures and coverage are the vendors' own statements, checked against their sites on 7 October 2026. Sources: Netcraft: online brand protection; Doppel: brand protection; ZeroFox: pricing; Red Points: pricing; Check Point Exposure Management: pricing.
Allure Security
Brand ProtectionOrganisations that want impersonation takedowns run end to end by the vendor's own analysts
Allure Security detects and removes brand impersonation across websites and domains, social media, mobile app stores and paid advertising, with takedowns carried out by its own 24/7 security operations centre working directly with registrars and hosts. The company says its AI ingests more than 1.5 billion URLs a day to catch fake sites while they are still being set up, and it also offers executive protection, dark web monitoring, fake online store protection and protection against phone scams. Allure Security grew out of DARPA-funded research at Columbia University, was founded in 2009 and is based in Boston. In 2026 it raised a $17 million Series B, bringing its total funding to $43 million.
BrandShield
Brand ProtectionBrands that face both counterfeiting and phishing and want one vendor to enforce against both
BrandShield detects and removes phishing sites, social media impersonation, counterfeit and unauthorised marketplace listings, fake apps, fraudulent ads and trademark misuse, and also looks for brand abuse in AI-generated search answers. Its AI.ClusterX technology groups related sellers, domains, listings and profiles so connected incidents can be enforced together, and enforcement is handled by an in-house team that the company says is backed by IP lawyers. BrandShield says it serves more than 500 brands and reports a 98% takedown success rate. The company, BrandShield Systems plc, is listed on London's AIM market.
Check Point Exposure Management (formerly Cyberint)
Brand ProtectionSecurity teams that want brand protection inside a broader external exposure and threat intelligence platform
Check Point Exposure Management is the former Cyberint, which Check Point Software acquired in 2024. Its brand protection module finds phishing and impersonation sites, lookalike domains, fake apps and impersonation on social media and job posting sites, sends alerts with screenshots and remediation advice, and starts takedowns from the platform. A proprietary phishing beacon detects copies of a customer's own pages, and the module also covers executive impersonation. Brand protection sits alongside attack surface management, deep and dark web monitoring, threat intelligence and supply chain intelligence. Its published plans pay for takedowns and investigations with credit points.
Doppel
Brand ProtectionOrganisations that want brand protection, executive protection and employee phishing defence from one vendor
Doppel describes itself as a social engineering defence platform. Its brand protection product finds and takes down impersonation, fraud and counterfeit attacks across domains, social media, ads, the dark web, app stores and messaging, linking related assets into a threat graph so that a whole campaign can be dismantled. Takedown workflows use language models trained on expert data under human oversight, and Doppel states a median takedown time of under 10 hours across domains, social media and paid ads, with phishing URLs mitigated in a median of 12 minutes. It also sells executive protection, phishing simulation, security awareness training and email security. Founded in 2022, Doppel raised a $70 million Series C led by Bessemer Venture Partners in November 2025 at a valuation of more than $600 million.
Memcyco
Brand ProtectionBanks, airlines and online retailers whose customers are targeted by cloned sites and account takeover
Memcyco protects a brand's customers while an impersonation attack is live, rather than relying on takedown alone. It detects impersonating domains as they go live, warns visitors in real time when they reach a fraudulent site, identifies the individual customers affected and protects their credentials and card data. It also targets account takeover methods including credential stuffing, man-in-the-middle attacks and remote desktop takeover. Deployment is agentless. Memcyco raised a $37 million Series A in 2026, bringing its total funding to $47 million.
Netcraft
Brand ProtectionOrganisations that want phishing and impersonation sites removed or blocked as fast as possible
Netcraft is a UK company that detects and takes down phishing sites, scams and brand impersonation, and says it accounts for a third of the world's phishing takedowns. Its brand protection service covers more than 100 threat types across websites, ads, social media, apps and the deep and dark web, combining automated detection with analyst review. Alongside takedown it gets impersonating sites blocked in the major browsers within minutes, which it calls fraudcasting, and it states a median takedown time of 33 minutes for phishing attacks. Netcraft has run its web server survey since 1995 and phishing takedowns since 2006, and has offices in Bath, London, Manchester and Melbourne. In July 2023 it took an investment of about $100 million led by Spectrum Equity.
Red Points
Brand ProtectionConsumer brands dealing with counterfeits as well as impersonation, who want takedowns fully managed
Red Points started in counterfeit removal and now covers brand impersonation, anti-piracy, domain management, grey market sellers and deepfakes. Its impersonation service is fully managed, removing fake accounts, phishing sites, ads, domains and apps, and uses AI that analyses images, text and video to find impersonators; the company says it scans more than 1.4 billion domains. Plans are tailored and quoted, with unlimited takedowns. Red Points was founded in Barcelona in 2011 and is now based in New York, and says it has more than 300 employees and 1,300 brand customers.
ZeroFox
Brand ProtectionEnterprises that want brand protection as part of a wider external threat intelligence platform
ZeroFox sells external cybersecurity through its HNTR platform, with brand and domain protection alongside cyber threat intelligence, executive protection, physical security intelligence and attack surface intelligence. Its brand protection product monitors more than 180 platforms, including social media, app stores, job boards, forums, marketplaces and the deep and dark web, and uses image recognition, natural language processing and behavioural analytics to find fake profiles, phishing sites, counterfeit listings, deepfakes and cloned apps. Takedowns run through what ZeroFox calls its Global Disruption Network, which works with internet service providers, registrars, hosts and platforms. Pricing is quoted; the entry Foundation bundle includes 250 takedowns a year. ZeroFox was taken private by the private equity firm Haveli Investments in May 2024.
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About this listing
Brand Protection tools, compared on public information. The comparison table is ordered by reader upvotes, then A to Z, with paid Featured listings shown first and labelled; the full entries run A to Z. How we work →