Doppel vs BrandShield
Doppel
Doppel describes itself as a social engineering defence platform. Its brand protection product finds and takes down impersonation, fraud and counterfeit attacks across domains, social media, ads, the dark web, app stores and messaging, linking related assets into a threat graph so that a whole campaign can be dismantled. Takedown workflows use language models trained on expert data under human oversight, and Doppel states a median takedown time of under 10 hours across domains, social media and paid ads, with phishing URLs mitigated in a median of 12 minutes. It also sells executive protection, phishing simulation, security awareness training and email security. Founded in 2022, Doppel raised a $70 million Series C led by Bessemer Venture Partners in November 2025 at a valuation of more than $600 million.
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Pricing: Quoted on request.
BrandShield
BrandShield detects and removes phishing sites, social media impersonation, counterfeit and unauthorised marketplace listings, fake apps, fraudulent ads and trademark misuse, and also looks for brand abuse in AI-generated search answers. Its AI.ClusterX technology groups related sellers, domains, listings and profiles so connected incidents can be enforced together, and enforcement is handled by an in-house team that the company says is backed by IP lawyers. BrandShield says it serves more than 500 brands and reports a 98% takedown success rate. The company, BrandShield Systems plc, is listed on London's AIM market.
Pros
Things to check
Pricing: Quoted on request.