Doppel vs Netcraft
Doppel
Doppel describes itself as a social engineering defence platform. Its brand protection product finds and takes down impersonation, fraud and counterfeit attacks across domains, social media, ads, the dark web, app stores and messaging, linking related assets into a threat graph so that a whole campaign can be dismantled. Takedown workflows use language models trained on expert data under human oversight, and Doppel states a median takedown time of under 10 hours across domains, social media and paid ads, with phishing URLs mitigated in a median of 12 minutes. It also sells executive protection, phishing simulation, security awareness training and email security. Founded in 2022, Doppel raised a $70 million Series C led by Bessemer Venture Partners in November 2025 at a valuation of more than $600 million.
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Pricing: Quoted on request.
Netcraft
Netcraft is a UK company that detects and takes down phishing sites, scams and brand impersonation, and says it accounts for a third of the world's phishing takedowns. Its brand protection service covers more than 100 threat types across websites, ads, social media, apps and the deep and dark web, combining automated detection with analyst review. Alongside takedown it gets impersonating sites blocked in the major browsers within minutes, which it calls fraudcasting, and it states a median takedown time of 33 minutes for phishing attacks. Netcraft has run its web server survey since 1995 and phishing takedowns since 2006, and has offices in Bath, London, Manchester and Melbourne. In July 2023 it took an investment of about $100 million led by Spectrum Equity.
Pros
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Pricing: Quoted on request.