Netcraft vs BrandShield
Netcraft
Netcraft is a UK company that detects and takes down phishing sites, scams and brand impersonation, and says it accounts for a third of the world's phishing takedowns. Its brand protection service covers more than 100 threat types across websites, ads, social media, apps and the deep and dark web, combining automated detection with analyst review. Alongside takedown it gets impersonating sites blocked in the major browsers within minutes, which it calls fraudcasting, and it states a median takedown time of 33 minutes for phishing attacks. Netcraft has run its web server survey since 1995 and phishing takedowns since 2006, and has offices in Bath, London, Manchester and Melbourne. In July 2023 it took an investment of about $100 million led by Spectrum Equity.
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Pricing: Quoted on request.
BrandShield
BrandShield detects and removes phishing sites, social media impersonation, counterfeit and unauthorised marketplace listings, fake apps, fraudulent ads and trademark misuse, and also looks for brand abuse in AI-generated search answers. Its AI.ClusterX technology groups related sellers, domains, listings and profiles so connected incidents can be enforced together, and enforcement is handled by an in-house team that the company says is backed by IP lawyers. BrandShield says it serves more than 500 brands and reports a 98% takedown success rate. The company, BrandShield Systems plc, is listed on London's AIM market.
Pros
Things to check
Pricing: Quoted on request.