Netcraft vs Fortra Brand Protection

Netcraft is a UK company that detects and takes down phishing sites, scams and brand impersonation, and says it accounts for a third of the world's phishing takedowns. Its brand protection service covers more than 100 threat types across websites, ads, social media, apps and the deep and dark web, combining automated detection with analyst review. Alongside takedown it gets impersonating sites blocked in the major browsers within minutes, which it calls fraudcasting, and it states a median takedown time of 33 minutes for phishing attacks. Netcraft has run its web server survey since 1995 and phishing takedowns since 2006, and has offices in Bath, London, Manchester and Melbourne. In July 2023 it took an investment of about $100 million led by Spectrum Equity.

Pros

Pricing: Quoted on request.

Fortra Brand Protection helps security, fraud, brand, and digital-trust teams detect and disrupt phishing, brand impersonation, fraudulent social accounts, scams, and other external threats across domains, social media, and digital channels. Combining AI-enhanced analysis, expert threat intelligence, takedown and blocking capabilities, and continuous monitoring, Fortra helps organizations reduce exposure and keep threats from returning. Fortra Brand Protection was formerly PhishLabs, which HelpSystems, now Fortra, acquired in October 2021.

Pros

• Proactive monitoring across phishing, fake domains, social impersonation and dark web threats, with timely, actionable alerts (G2 reviewer, July 2026)

Pricing: Not published