Netcraft vs Red Points
Netcraft
Netcraft is a UK company that detects and takes down phishing sites, scams and brand impersonation, and says it accounts for a third of the world's phishing takedowns. Its brand protection service covers more than 100 threat types across websites, ads, social media, apps and the deep and dark web, combining automated detection with analyst review. Alongside takedown it gets impersonating sites blocked in the major browsers within minutes, which it calls fraudcasting, and it states a median takedown time of 33 minutes for phishing attacks. Netcraft has run its web server survey since 1995 and phishing takedowns since 2006, and has offices in Bath, London, Manchester and Melbourne. In July 2023 it took an investment of about $100 million led by Spectrum Equity.
Pros
Things to check
Pricing: Quoted on request.
Red Points
Red Points started in counterfeit removal and now covers brand impersonation, anti-piracy, domain management, grey market sellers and deepfakes. Its impersonation service is fully managed, removing fake accounts, phishing sites, ads, domains and apps, and uses AI that analyses images, text and video to find impersonators; the company says it scans more than 1.4 billion domains. Plans are tailored and quoted, with unlimited takedowns. Red Points was founded in Barcelona in 2011 and is now based in New York, and says it has more than 300 employees and 1,300 brand customers.
Pros
Things to check
Pricing: Tailored plans with unlimited takedowns, quoted on request.