Netcraft vs ZeroFox
Netcraft
Netcraft is a UK company that detects and takes down phishing sites, scams and brand impersonation, and says it accounts for a third of the world's phishing takedowns. Its brand protection service covers more than 100 threat types across websites, ads, social media, apps and the deep and dark web, combining automated detection with analyst review. Alongside takedown it gets impersonating sites blocked in the major browsers within minutes, which it calls fraudcasting, and it states a median takedown time of 33 minutes for phishing attacks. Netcraft has run its web server survey since 1995 and phishing takedowns since 2006, and has offices in Bath, London, Manchester and Melbourne. In July 2023 it took an investment of about $100 million led by Spectrum Equity.
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Pricing: Quoted on request.
ZeroFox
ZeroFox sells external cybersecurity through its HNTR platform, with brand and domain protection alongside cyber threat intelligence, executive protection, physical security intelligence and attack surface intelligence. Its brand protection product monitors more than 180 platforms, including social media, app stores, job boards, forums, marketplaces and the deep and dark web, and uses image recognition, natural language processing and behavioural analytics to find fake profiles, phishing sites, counterfeit listings, deepfakes and cloned apps. Takedowns run through what ZeroFox calls its Global Disruption Network, which works with internet service providers, registrars, hosts and platforms. Pricing is quoted; the entry Foundation bundle includes 250 takedowns a year. ZeroFox was taken private by the private equity firm Haveli Investments in May 2024.
Pros
Things to check
Pricing: Quoted. The Foundation bundle includes brand protection, domain protection and 250 takedowns a year.