Red Points vs BrandShield
Red Points
Red Points started in counterfeit removal and now covers brand impersonation, anti-piracy, domain management, grey market sellers and deepfakes. Its impersonation service is fully managed, removing fake accounts, phishing sites, ads, domains and apps, and uses AI that analyses images, text and video to find impersonators; the company says it scans more than 1.4 billion domains. Plans are tailored and quoted, with unlimited takedowns. Red Points was founded in Barcelona in 2011 and is now based in New York, and says it has more than 300 employees and 1,300 brand customers.
Pros
Things to check
Pricing: Tailored plans with unlimited takedowns, quoted on request.
BrandShield
BrandShield detects and removes phishing sites, social media impersonation, counterfeit and unauthorised marketplace listings, fake apps, fraudulent ads and trademark misuse, and also looks for brand abuse in AI-generated search answers. Its AI.ClusterX technology groups related sellers, domains, listings and profiles so connected incidents can be enforced together, and enforcement is handled by an in-house team that the company says is backed by IP lawyers. BrandShield says it serves more than 500 brands and reports a 98% takedown success rate. The company, BrandShield Systems plc, is listed on London's AIM market.
Pros
Things to check
Pricing: Quoted on request.