Red Points vs Fortra Brand Protection

Red Points started in counterfeit removal and now covers brand impersonation, anti-piracy, domain management, grey market sellers and deepfakes. Its impersonation service is fully managed, removing fake accounts, phishing sites, ads, domains and apps, and uses AI that analyses images, text and video to find impersonators; the company says it scans more than 1.4 billion domains. Plans are tailored and quoted, with unlimited takedowns. Red Points was founded in Barcelona in 2011 and is now based in New York, and says it has more than 300 employees and 1,300 brand customers.

Pros

Pricing: Tailored plans with unlimited takedowns, quoted on request.

Fortra Brand Protection helps security, fraud, brand, and digital-trust teams detect and disrupt phishing, brand impersonation, fraudulent social accounts, scams, and other external threats across domains, social media, and digital channels. Combining AI-enhanced analysis, expert threat intelligence, takedown and blocking capabilities, and continuous monitoring, Fortra helps organizations reduce exposure and keep threats from returning. Fortra Brand Protection was formerly PhishLabs, which HelpSystems, now Fortra, acquired in October 2021.

Pros

• Proactive monitoring across phishing, fake domains, social impersonation and dark web threats, with timely, actionable alerts (G2 reviewer, July 2026)

Pricing: Not published