ZeroFox vs BrandShield
ZeroFox
ZeroFox sells external cybersecurity through its HNTR platform, with brand and domain protection alongside cyber threat intelligence, executive protection, physical security intelligence and attack surface intelligence. Its brand protection product monitors more than 180 platforms, including social media, app stores, job boards, forums, marketplaces and the deep and dark web, and uses image recognition, natural language processing and behavioural analytics to find fake profiles, phishing sites, counterfeit listings, deepfakes and cloned apps. Takedowns run through what ZeroFox calls its Global Disruption Network, which works with internet service providers, registrars, hosts and platforms. Pricing is quoted; the entry Foundation bundle includes 250 takedowns a year. ZeroFox was taken private by the private equity firm Haveli Investments in May 2024.
Pros
Things to check
Pricing: Quoted. The Foundation bundle includes brand protection, domain protection and 250 takedowns a year.
BrandShield
BrandShield detects and removes phishing sites, social media impersonation, counterfeit and unauthorised marketplace listings, fake apps, fraudulent ads and trademark misuse, and also looks for brand abuse in AI-generated search answers. Its AI.ClusterX technology groups related sellers, domains, listings and profiles so connected incidents can be enforced together, and enforcement is handled by an in-house team that the company says is backed by IP lawyers. BrandShield says it serves more than 500 brands and reports a 98% takedown success rate. The company, BrandShield Systems plc, is listed on London's AIM market.
Pros
Things to check
Pricing: Quoted on request.