ZeroFox vs Fortra Brand Protection

ZeroFox sells external cybersecurity through its HNTR platform, with brand and domain protection alongside cyber threat intelligence, executive protection, physical security intelligence and attack surface intelligence. Its brand protection product monitors more than 180 platforms, including social media, app stores, job boards, forums, marketplaces and the deep and dark web, and uses image recognition, natural language processing and behavioural analytics to find fake profiles, phishing sites, counterfeit listings, deepfakes and cloned apps. Takedowns run through what ZeroFox calls its Global Disruption Network, which works with internet service providers, registrars, hosts and platforms. Pricing is quoted; the entry Foundation bundle includes 250 takedowns a year. ZeroFox was taken private by the private equity firm Haveli Investments in May 2024.

Pros

Pricing: Quoted. The Foundation bundle includes brand protection, domain protection and 250 takedowns a year.

Fortra Brand Protection helps security, fraud, brand, and digital-trust teams detect and disrupt phishing, brand impersonation, fraudulent social accounts, scams, and other external threats across domains, social media, and digital channels. Combining AI-enhanced analysis, expert threat intelligence, takedown and blocking capabilities, and continuous monitoring, Fortra helps organizations reduce exposure and keep threats from returning. Fortra Brand Protection was formerly PhishLabs, which HelpSystems, now Fortra, acquired in October 2021.

Pros

• Proactive monitoring across phishing, fake domains, social impersonation and dark web threats, with timely, actionable alerts (G2 reviewer, July 2026)

Pricing: Not published