ZeroFox vs Red Points
ZeroFox
ZeroFox sells external cybersecurity through its HNTR platform, with brand and domain protection alongside cyber threat intelligence, executive protection, physical security intelligence and attack surface intelligence. Its brand protection product monitors more than 180 platforms, including social media, app stores, job boards, forums, marketplaces and the deep and dark web, and uses image recognition, natural language processing and behavioural analytics to find fake profiles, phishing sites, counterfeit listings, deepfakes and cloned apps. Takedowns run through what ZeroFox calls its Global Disruption Network, which works with internet service providers, registrars, hosts and platforms. Pricing is quoted; the entry Foundation bundle includes 250 takedowns a year. ZeroFox was taken private by the private equity firm Haveli Investments in May 2024.
Pros
Things to check
Pricing: Quoted. The Foundation bundle includes brand protection, domain protection and 250 takedowns a year.
Red Points
Red Points started in counterfeit removal and now covers brand impersonation, anti-piracy, domain management, grey market sellers and deepfakes. Its impersonation service is fully managed, removing fake accounts, phishing sites, ads, domains and apps, and uses AI that analyses images, text and video to find impersonators; the company says it scans more than 1.4 billion domains. Plans are tailored and quoted, with unlimited takedowns. Red Points was founded in Barcelona in 2011 and is now based in New York, and says it has more than 300 employees and 1,300 brand customers.
Pros
Things to check
Pricing: Tailored plans with unlimited takedowns, quoted on request.