Allure Security vs Fortra Brand Protection

Allure Security detects and removes brand impersonation across websites and domains, social media, mobile app stores and paid advertising, with takedowns carried out by its own 24/7 security operations centre working directly with registrars and hosts. The company says its AI ingests more than 1.5 billion URLs a day to catch fake sites while they are still being set up, and it also offers executive protection, dark web monitoring, fake online store protection and protection against phone scams. Allure Security grew out of DARPA-funded research at Columbia University, was founded in 2009 and is based in Boston. In 2026 it raised a $17 million Series B, bringing its total funding to $43 million.

Pros

Pricing: Quoted on request.

Fortra Brand Protection helps security, fraud, brand, and digital-trust teams detect and disrupt phishing, brand impersonation, fraudulent social accounts, scams, and other external threats across domains, social media, and digital channels. Combining AI-enhanced analysis, expert threat intelligence, takedown and blocking capabilities, and continuous monitoring, Fortra helps organizations reduce exposure and keep threats from returning. Fortra Brand Protection was formerly PhishLabs, which HelpSystems, now Fortra, acquired in October 2021.

Pros

• Proactive monitoring across phishing, fake domains, social impersonation and dark web threats, with timely, actionable alerts (G2 reviewer, July 2026)

Pricing: Not published