Auth0
Developer-first CIAM with SDKs and docs
ToolIdentity & Access ManagementCloud
Pricing: Free up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo
Reviewed by the Cyber Vendor Guide editorial team against the public sources cited below · Last reviewed February 2026 · How we review listings
What is Auth0?
Auth0 is a developer-focused customer identity platform (CIAM) now owned by Okta but sold as a separate product. It provides drop-in login, social sign-in, passwordless authentication, and multi-factor auth for applications, with SDKs for nearly every major framework. Auth0 is especially popular with SaaS startups because of its generous free tier and developer experience: you can go from zero to a working login flow in minutes.
Best for: SaaS teams that need customer login with a great developer experience
Pros
- Excellent developer experience and documentation
- Generous free tier covers most early-stage apps
- Extensive SDKs for every major framework
- Actions and Rules allow flexible custom logic
Things to check
- Pricing gets expensive fast past the free tier
- Okta acquisition raised long-term pricing concerns
- B2B pricing tier jumps sharply for simple orgs support
- Admin UI can feel dense for non-developer users
Reported in public reviews and vendor documentation. See sources below.
Key Features
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Auth0 Comparisons
Sources & references
Where the information on this listing comes from. Always verify pricing and capabilities against the vendor before a purchasing decision.
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Key facts
- Pricing
- Free up to 25,000 MAUs; B2C paid from $35/mo; B2B paid from $150/mo
- Model
- Per monthly active user (MAU)
- Founded
- 2013
- Cloud
- Yes
- Self-hosted
- No
Auth0 Alternatives
- Okta Workforce IdentityCloud IAM with the broadest integration catalog...
- KeycloakA widely used open-source IAM platform, backed by Red Hat...
- Microsoft Entra IDMicrosoft's cloud IAM, bundled with M365 and Azure...
Certifications
SOC 2 Type 2, ISO 27001, HIPAA, GDPR