ZeroFox vs Allure Security
ZeroFox
ZeroFox sells external cybersecurity through its HNTR platform, with brand and domain protection alongside cyber threat intelligence, executive protection, physical security intelligence and attack surface intelligence. Its brand protection product monitors more than 180 platforms, including social media, app stores, job boards, forums, marketplaces and the deep and dark web, and uses image recognition, natural language processing and behavioural analytics to find fake profiles, phishing sites, counterfeit listings, deepfakes and cloned apps. Takedowns run through what ZeroFox calls its Global Disruption Network, which works with internet service providers, registrars, hosts and platforms. Pricing is quoted; the entry Foundation bundle includes 250 takedowns a year. ZeroFox was taken private by the private equity firm Haveli Investments in May 2024.
Pros
Things to check
Pricing: Quoted. The Foundation bundle includes brand protection, domain protection and 250 takedowns a year.
Allure Security
Allure Security detects and removes brand impersonation across websites and domains, social media, mobile app stores and paid advertising, with takedowns carried out by its own 24/7 security operations centre working directly with registrars and hosts. The company says its AI ingests more than 1.5 billion URLs a day to catch fake sites while they are still being set up, and it also offers executive protection, dark web monitoring, fake online store protection and protection against phone scams. Allure Security grew out of DARPA-funded research at Columbia University, was founded in 2009 and is based in Boston. In 2026 it raised a $17 million Series B, bringing its total funding to $43 million.
Pros
Things to check
Pricing: Quoted on request.